Here’s a great marketing campaign by McDonalds in Sweden. It’s an interactive game that can be played on a giant billboard with a user’s mobile phone. There are no apps to install, it works on pretty much any smartphone and promises a level of engagement that few billboard campaigns have managed to achieve.
Users pick a goodie that they would like to bin and have to manage to stay in the game for 30seconds to win. If they win, they’re presented with a digital token and directed to the neared McDonalds store to claim their reward.
Truly innovative. Hope we’ll see more of these in the future, and not just in Sweden 😉