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marketing Archives

Email Marketing & Gmail’s Inbox Tabs

Navigating HTC Email Menu

Your B2B marketing solutions like email marketing have many subscribers on Gmail. But with Gmail’s new update, many marketers are missing the mark. The Gmail inbox has five unique tabs now – primary, social, promotions, updates, and forums. So as a marketer, how does one… Read more »

Heineken: Are Legends Born, or Made?


I’ve just come across a great campaign by Heineken called “Voyage” with the tagline “Are legends born, or made?” It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the following situation. You… Read more »

Awesome Billboard Campaign – McDonalds Sweden

Here’s a great marketing campaign by McDonalds in Sweden. It’s an interactive game that can be played on a giant billboard with a user’s mobile phone. There are no apps to install, it works on pretty much any smartphone and promises a level of engagement… Read more »

Yes, I’m classically trained

Today we had a dress-down day at the office (it being Red Nose Day and all), so I took the opportunity to wear my “Classically Trained” T-shirt. It’s a T-shirt I bought a couple of days ago from Iffyton High Street. If you’ve never been… Read more »

The winner of the Twitter Mug is ..

Congrats to Elizabeth (@Table4Five) for coming up first in my Twitter Mug competition. The draw was very random, I dumped people’s names in bits of paper and got Arthur to pick one our of a bucket. (I really wanted a hat, but couldn’t find one,… Read more »

Sell your wares on Twitter

Did you know that you can tap into the awesome power of Twitter to attract people to your products and services? There’s a service called Magpie that taps into people on Twitter to send messages to people who follow them. The interesting thing about Magpie… Read more »

Nice shirt Ted

I wore my new Izea T-shirt today, the one that Ted send me all the way from the US. It fits pretty nicely even though the size *should* be a bit small for me. (Good thing I lost some weight) I must say, T-shirts are… Read more »