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Your B2B marketing solutions like email marketing have many subscribers on Gmail. But with Gmail’s new update, many marketers are missing the mark. The Gmail inbox has five unique tabs now – primary, social, promotions, updates, and forums. So as a marketer, how does one… Read more »
I’ve just come across a great campaign by Heineken called “Voyage” with the tagline “Are legends born, or made?” It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the following situation. You… Read more »
Here’s a great marketing campaign by McDonalds in Sweden. It’s an interactive game that can be played on a giant billboard with a user’s mobile phone. There are no apps to install, it works on pretty much any smartphone and promises a level of engagement… Read more »
Today we had a dress-down day at the office (it being Red Nose Day and all), so I took the opportunity to wear my “Classically Trained” T-shirt. It’s a T-shirt I bought a couple of days ago from Iffyton High Street. If you’ve never been… Read more »
Congrats to Elizabeth (@Table4Five) for coming up first in my Twitter Mug competition. The draw was very random, I dumped people’s names in bits of paper and got Arthur to pick one our of a bucket. (I really wanted a hat, but couldn’t find one,… Read more »