Did you know that you can tap into the awesome power of Twitter to attract people to your products and services? There’s a service called Magpie that taps into people on Twitter to send messages to people who follow them. The interesting thing about Magpie is that it analyses the message streams of Titterers it uses so that any sponsored messages are contextually relevant to the people who follows them. This enables your messages to be targeted to a group who would be interested in something you are offering.
So, for example, if you are trying to sell a data center automation package you probably wouldn’t want to bother teenagers or moms with your message (or pay for their reading it), but would prefer to bring it to the attention of technical support staff or operational managers. Magpie lets you do this effectively without spending too much on your advertising; particularly as it’s a new network so you don’t have to bid against many advertisers at the moment.
Interesting concept, and one to watch as people try out different marketing techniques with new social networks.
Am I one of the few people not loving magpie? I’ve unfollowed several people because of it.
i haven’t seen anyone using it yet, but i think i’d be like corrin and stop following people because of that.
I am also not a fan.
Is that why I’ve had random spammers lately?…
As you mentioned, it will be interesting to see how people use it and how others respond to it. It’s a great concept, but social networks are time consuming as they are today and it seems that building the relationship is the main goal. I like that goal because when you learn about someone and connect….there are plenty of avenues to find out what they do for online business. Just my thoughts as of today….