Have you ever wondered if it’s possible to turn your blog into an income stream? Well, a number of people have done it, some even turning themselves into Internet celebrities. However, always keep in mind that the first thing you need to do is to build up your audience. Once you have an audience you can start to position your blog so it’s attractive to advertisers and can generate new business for you.
And this is where you might want to have a look at AffinityClick ads for blogs. It works by matching appropriate advertising to the content of your blog to help target your readers with offers they might be interested in. It works around the fact that more traditional forms of advertisement do not generate the business that advertisers want. Text link ads aren’t intelligent enough and AdSense just isn’t attractive enough.
I’ve actually signed up for the service and will be running it on AskOwen, my Q&A blog. I have been running Amaon ads, but the main problem is that if I use ads from the UK site, then clicks that redirect to the US site aren’t credited and vice versa. AffinityClick matches the advertising to the user on the blog, so you’re guaranteed the best possible return.
It looks like Twitter has identified an area on their page which can be used for advertisements and it currently being used to advertised their Search service. Is this the start of mini ads being shown on Twitter? Will Twitter try and flog this space to third -parties? Will the ads be context sensitive?
Lots of questions, does anyone have any answers? The truth is, at some point or other Twitter needs to start monitising it’s service and this would be a great spot to start. What do you think?
Did you know that you can tap into the awesome power of Twitter to attract people to your products and services? There’s a service called Magpie that taps into people on Twitter to send messages to people who follow them. The interesting thing about Magpie is that it analyses the message streams of Titterers it uses so that any sponsored messages are contextually relevant to the people who follows them. This enables your messages to be targeted to a group who would be interested in something you are offering.
So, for example, if you are trying to sell a data center automation package you probably wouldn’t want to bother teenagers or moms with your message (or pay for their reading it), but would prefer to bring it to the attention of technical support staff or operational managers. Magpie lets you do this effectively without spending too much on your advertising; particularly as it’s a new network so you don’t have to bid against many advertisers at the moment.
Interesting concept, and one to watch as people try out different marketing techniques with new social networks.
I’ve been looking through my PayPerPost stats and I’ve just realised that I’ve made almost $1,500! Amazing isn’t it.
For those of you who have never come across them, they’re the market leader in blog advertising, providing a marketplace for advertisers and bloggers to meet and help each other out. They’ve also recently rolled out a massive overhaul of their site to tune their offering based on what their punters have asked for. They now include a variety of disclosure options for advertisers to use, segmentation of the blogs they advertise on and a whole bunch of other features to make everyone’s life easier.
So, what will I be spending it on, do you ask? Well, $1,500 is almost enough to pay for one more part of my MBA. I’ve doing Strategic Planning in June, so by then I should have topped up my PayPerPost account enough to be able to afford to buy the next part. Maybe I’ll do Project Management or Organisational Behaviour. Haven’t quite decided yet. In the meantime, I need to start studying for my June exam, as these things have a habit of creeping up on you!
Anyway, if you’re interested in signing up for PayPerPost, just click on the link below: