Sometimes you come across a pointer on someone’s site that’s just so good you have to spread it. And recently, quite a few posts I’ve been reading on Marketing Pilgrim have fallen in to this category. Today I came across a post that points visitors towards an analysis of Paid Search in the UK which is free for anyone to download.
The report contains the following:
- An overview of the UK market (including market valuation and trends)
- A write-up of the key points emerging from the discussion
- New statistics
- Useful resources
It includes the following topics:
- Yahoo!’s launch of Panama platform
- Landing page optimisation
- Bid management technology
- Quality of traffic on content networks
- Budget allocation and resourcing
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