Paid search in the UK – An analysis

Sometimes you come across a pointer on someone’s site that’s just so good you have to spread it. And recently, quite a few posts I’ve been reading on Marketing Pilgrim have fallen in to this category. Today I came across a post that points visitors towards an analysis of Paid Search in the UK which is free for anyone to download.

The report contains the following:

• An overview of the UK market (including market valuation and trends)
• A write-up of the key points emerging from the discussion
• New statistics
• Useful resources

It includes the following topics:

• Yahoo!’s launch of Panama platform
• Landing page optimisation
• Bid management technology
• Quality of traffic on content networks
• Budget allocation and resourcing

Check it out

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