I just love posts that are filled with anecdotes and real-life stories and today I came across an article on MSNBC (via Marketing Pilgrim) entitled Making Blogs your best Marketing Tool which is packed with some great success stories. It talks about how an online activity like blogging, can have a positive effect on real-life businesses. I suppose that the corollary is that it can also have a detrimental effect on your business if the wrong message is being sent out.
Anyway, back to the article, it goes into a number of ways you can tap into the medium, from pitching your wares directly to bloggers, to setting up your own blog and also includes a number of tips on how to structure the information. There are also some resources at the end for people planning to tap into the medium:
- Free articles on PR and publicity
- List of sites where you can post your Press Release
- Publicity Hound Newsletter
- International Association of Online Communicators