Posts Tagged ‘PR’

Let the News Makers comment!

Interesting story doing the rounds today about how Google News lets relevant people add comments to it’s news articles. The keyword here is “relevant”, in that they don’t let the unwashed masses comment, but instead people or organisations connected to the story can add their comments by sending an email...

Tempering bad news with good

Organisations always have news they want to disseminate and this is usually a mixed bag. There are good news stories and bad news stories and how these are spun can have an impact on a company’s future. This impact can usually be measured by the rise/drop in share prices for...

Make Blogs your best Marketing Tool

I just love posts that are filled with anecdotes and real-life stories and today I came across an article on MSNBC (via Marketing Pilgrim) entitled Making Blogs your best Marketing Tool which is packed with some great success stories. It talks about how an online activity like blogging, can have...

“Tesco fixed my car”

If you look at the newspaper today, you’ll see that Tesco is offering to pay for? any damage the contaminated fuel it may have sold from it’s pumps may have caused. They are doing this, even though the source of the contamination has nothing to do with them, they just...

Sensationalism gets to me

I just hate people who warp and twist facts in the interest of putting a story together. I suppose I’m a bit of a pedant sometimes; if someone says “Ah .. it was three quarters full”, I’m pretty quick in pointing out “Well actually, it’s only 60% full, which is...

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