Archive for the ‘analysis’ Category

I hope that’s just a codename

Just read on TechCruch that Google is preparing to rev up it’s social networking offering by preparing an API for developers to expand on Orkut, iGoogle and other applications of theirs. This will enable them to compete directly with FaceBook on an equal front. The codename of this project: Maka...

Facebook to get an IM

I read with interest this morning that Facebook was going to be getting an Instant Messaging client (IM). It would be fun to have something that was integrated into the whole Facebook experience and the feature list included: No Registration No Initialisation No Download All your friends in one IM...

Keeping up with the times

Got my home insurance renewal today and it was interesting to note that DirectLine now also cover Downloaded Information as part of their Home Content policy. This covers the cost of replacing information bought and stored on home entertainment equipment or mobile phones that is lost when the item it...

iPhonomics

iPhonomics is an interesting term I came across this morning, and seems to have been coined by Steve Gillmor. Here’s he’s take in a nutshell: In a world post-iPhone where everything changes, battery life becomes the arbiter of usage. iPhonomics becomes the process of reducing battery usage to acceptable fill-ups...

Market Segmentation

One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for...

Lenders edgy about fixed mortgages

I read an article recently that lenders are considering no longer offering fixed-rate mortgages due to a fear that the Bank of England interest rate would rise. Some people may see this as a bad marketing move by lenders, as they’re creating a void where new competitors will try and...

Rehab Centres

I wonder how profitable it is to run a rehab centre. I expect as long as the demand is high enough, one could charge enough to make a decentish profit; however the main aim would be to make sure you have a steady pipeline of clients to make sure the...

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