Just read on TechCruch that Google is preparing to rev up it’s social networking offering by preparing an API for developers to expand on Orkut, iGoogle and other applications of theirs. This will enable them to compete directly with FaceBook on an equal front. The codename of this project: Maka Maka. Sounds like something right out of In the Night Garden, a children’s show with character names like Igglepiggle, Tombliboos and Makka Pakka. I hope the code name doesn’t stick !
Anyway, it’s nice to see Google rise up to the challenge, a response in this arean has been long overdue. Google didn’t need to invest in Facebook the way Microsoft did, as they have a great story of their own to bring to play. The big question is, will this API be simply a technology move, or will Google center it’s advancement around it’s users ?