Technics is BACK!

Here’s some great news from Panasonic. They’re reviving the Technics brand, a name that was synonymous with sound quality and a fantastic experience. Here’s a quick journey through time explaining what happened with the brand:

The Technics brand was used for Panasonic’s hi-fi audio systems that were marketed around the world from 1965 to 2010. The brand name was coined from the word “technology” that faithfully reproduces original sounds, and symbolized Panasonic’s commitment to the creation of high-quality audio.

The Technics brand debuted in 1965 with the launch of the Technics 1, a closed-type two-way two-unit speaker system*1. In 1970, Panasonic, then known as Matsushita Electric Industrial, released the Technics SP-10, the world’s first direct-drive*2 (DD) turntable, and followed that up with a wide array of high-quality audio products, including control amplifiers, power amplifiers and CD players, which enjoyed strong support among audio aficionados around the globe.

The news came out on stage at a Panasonics press conference:

If you want to read more about it, check out their IFA page

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