Choosing a domain name is actually a pretty big deal. Think about the amount of effort you put into naming a pet, a child or a house; why should a domain name need any less consideration? In the same way that someone’s name may affect the way other people treat them, your domain name will have an impact on how your website is perceived, and more importantly, how search engines will perceive it.
I came across a great article on Web Hosting Rating; a website that specialises in web hosting providers; which talks about different factors to keep in mind when choosing a domain name. It talks about things like associating the domain name to something your business does, making sure the TLD you choose matches the website and trying to get a short name. There are a number of great articles on the site, so if you’re looking for some web hosting services, check them out.