It’s interesting how PR companies can spin around people’s words. Last week, I came across a number of articles in the press about how the Isle
of Man government is taking the Microsoft route.
What I found particularly interesting was the way each of the articles was positioned
in different publications and how the language of each article was toned to the different
audiences that read each website.
For example: Computer
Weekly is quite conservative and says:
The Isle of Man government is to standardise on Microsoft technology to make the
most of its skills and limited IT budget.
a more aggressive stance saying:
The Isle of Man is ditching Unix and shunning Linux as it moves its infrastructure
from a heterogenous environment to Windows
and The Register is
a bit more subversive, choosing to quote the press release for the most part but dropping
Paterson is “blessed” with not having to consider open source as an option
It was interesting that after noting all those, I came across a quote by Bill
Gates, which read: