Posts Tagged ‘image’

Engage your audience

Marketing today has become so much more than just throwing material at the wall and hoping that some will stick. I recently came across some promotion for the Samsung G600, a new phone that has a plethora of interesting features. Instead of selling the phone on it’s specifications (something that...

National vs Local presence

How do you promote a local presence while maintaining a national or even international brand? It’s a hard question that has to be answered by many a big firm. Do we position ourselves as national brands, which increases our reach but gives us less depth; or do we place ourselves...

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