I was reading the FT this morning on my flight to the Isle of Man and there was some sort of comment on Tesco on practically every page. Seems that following a brilliant Christmas, they now rule an estimated 29% of the grocery market. There was even a cartoon with the 3 Wise Men crossing the desert with the caption: “Seems like we all bought our gifts from Tesco”. They seem to be doing all the right things, including curbing inverstor expectations that their meteoric rise is not sustainable in the long run, but will have to plateau at some point. But for now, as this article states: “If Carlsberg made supermarkets they would probably look like Tesco”