An interesting news article landed on my desk this morning, talking about Redbridge Council‘s ground breaking new website. There’s a
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Inspiring Customer Confidence
Are you confident in what you are offering online? Do you believe you have the best service or product on
Continue readingUser Generated Christmas Content
This Christmas has been pretty innovative for a lot of people. Not for me, as I spent most of my
Continue readingFacebook ups the ante
Here’s something interesting that I must have missed. Facebook has a system where users can create pages for products, companies,
Continue readingIn Rainbows – One month on
So, it’s been a month since Radiohead released their new album, In Rainbows, based on a pricing model where punters
Continue readingEngage your audience
Marketing today has become so much more than just throwing material at the wall and hoping that some will stick.
Continue readingDoes segmentation result in exclusion?
I’ve been thinking about the topic of segmentation recently. Segmentation is when group of people are identified specifically for a
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