Posts Tagged ‘strategy’

WordPress Theme Directory

served by picapp.com It looks like WordPress has decided to revamp their theme directory and turn it into a fully fledged source repository. This is a step in the right direction and a possible route to order in the previous anarchy that represented the theme market prior to this move....

Microsoft embracing the real world ..

Lots of people are commenting about yesterday’s announcement from Microsoft about their intentions to be more transparent, provide more information to the community and make their flagship products more interoperable. In a nutshell, they said that they are implementing the following principles: ensuring open connections promoting data portability enhancing support...

Market Segmentation

One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for...

National vs Local presence

How do you promote a local presence while maintaining a national or even international brand? It’s a hard question that has to be answered by many a big firm. Do we position ourselves as national brands, which increases our reach but gives us less depth; or do we place ourselves...

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