Posts Tagged ‘segmentation’

What do you think of the Honeypot?

Well, it’s been interesting to see how the blog has been evolving over the last few months. The big changes started happening when I got some comments from a couple of people that my blog was suffering from tehamtic inconsistency issues. This was compounded when I asked Google what it...

Facebook ups the ante

Here’s something interesting that I must have missed. Facebook has a system where users can create pages for products, companies, artists or anything else they wish. Each of these “pages” has a profile, and associated details, events, pictures, movies, reviews, discussions .. and best of all fans. Once a product...

Does segmentation result in exclusion?

I’ve been thinking about the topic of segmentation recently. Segmentation is when group of people are identified specifically for a particular purpose because of some desirable attribute they may have. So, for example, Coca-Cola may target their marketing at young people with disposable incomes. They are the likely group to...

Market Segmentation

One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for...

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