Keeping up with the times
Posted by: Owen on Saturday, 18th Aug, 2007
Got my home insurance renewal today and it was interesting to note that DirectLine now also cover Downloaded Information as part of their Home Content policy. This covers the cost of replacing information bought and stored on home entertainment equipment or mobile phones that is lost when the item it is stored on is stolen [...]
Market Segmentation
Posted by: Owen on Monday, 21st May, 2007
One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for their service; or simply to [...]
Rehab Centres
Posted by: Owen on Monday, 23rd Apr, 2007
I wonder how profitable it is to run a rehab centre. I expect as long as the demand is high enough, one could charge enough to make a decentish profit; however the main aim would be to make sure you have a steady pipeline of clients to make sure the place is running at full [...]
Top 10 Brands
Posted by: Owen on Monday, 23rd Apr, 2007
So, what do you think the top brand in the world is at the moment? Is it Coke? Is it Microsoft? Well, no, the answer is Google! According to a report issued by Millward Brown Optimor these are the top 10 brands based on the value they are expected to bring their owners in the [...]
Is Google the ultimate money making machine?
Posted by: Owen on Wednesday, 11th Apr, 2007
Interesting post on Read/Write Web claiming that Google is the Ultimate Money Making Machine. It’s an interesting theory that claims that the Web is different to the physical world in that some goods are not bounded by constraints/limitations and are virtually limitless. The author applies this to Google in that it’s market is limitless and [...]
Why WordPress.com has so little spam
Posted by: Owen on Tuesday, 10th Apr, 2007
I came across a great post today on PlagiarismToday entitled Why WordPress.com is virtually spam free. It’s a well thought-out and researched article where Jonathan Bailey goes into why WordPress.com is partically the only blogging community that is pretty much free of splogs, spam and other nasty stuff.
The article points out that the site owners [...]
Paid search in the UK - An analysis
Posted by: Owen on Friday, 30th Mar, 2007
Sometimes you come across a pointer on someone’s site that’s just so good you have to spread it. And recently, quite a few posts I’ve been reading on Marketing Pilgrim have fallen in to this category. Today I came across a post that points visitors towards an analysis of Paid Search in the UK which [...]
Website Review
Posted by: Owen on Wednesday, 7th Mar, 2007
I’ve been looking around different websites to get some ideas which I can incorporate in mine and to see how different organisations projet themselves online. One of the website I came across was Luftman & Heck, a law firm based in Columbus, Ohio. I’ll probably never meet any of the people involved in building the [...]
Freebies in exchange for advertising?
Posted by: Owen on Saturday, 3rd Mar, 2007
Do you want to drive traffic towards your website? There are many ways you can do this. You can spend money advertising on AdWords. You can pay a pane to fly a banner of your website across your town. You could even write to all the papers and try to get a press release about [...]
