Tailoring the experience for your customers

I came across a great example of a website looking to provide the best experience possible to their customers yesterday. As some of you might know, the media here in the British Isles was buzzing with news that the Royal Couple was expecting a baby at any moment. Twitter and other social channels were, of course, aflame with comments, speculation, well wishes, and of course the usual grumps complaining about how happy everyone else was about it.

The Guardian, a leftish UK newspaper, usually at the leading edge of innovation, came up with an interesting device to allow readers to opt in or out of the hubbub surrounding the baby’s birth. Check out the screenshots below:



You’ll notice the link in the top right hand corner that lets users select between the alternative news filters on the front page.

What do you think? I thought that was pretty suave!

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