I came across some great research into Social Networks carried out by Dynamic Markets on behalf of AT&T. They surveyed over 2,500 people from a variety of industries (from commissioning steel buildings to selling automated OS recovery packages) in 5 countries and here are some findings that they published:
Some things uncovered in the study include:
- 65% of employees surveyed say that social networking sites have made them and/or their colleagues more efficient
- 63% say they have enabled them and their colleagues to achieve things that would not otherwise have been possible
- 46% say they have sparked ideas and creativity for them personally
- External collaboration sites on the web and internal blogging sites (both 11%)
The Top 5 social networking tools being used as part of everyday working life are:
Good reading. You can find more information here
I’m not surprised to see these statistics. Companies that have adopted these principals and incorporated them into their communication platforms are seeing the fruits of their labors-
All businesses should be embracing social networking by now. If they are not, they are going to be left in the dust.