The digital company 2013

Businessman Using Binoculars

I got a really interesting report from The Wiki Artist today which talks about what organisations need to look for when planning ahead for the next 5 years. Here are the main highlights that companies need to watch out for:

  • Customer-driven innovation will become mainstream
  • Online communities will proliferate
  • Maintaining the privacy of customers and the security of intellectual property will be paramount
  • Technology will give wings to customisation
  • Customer interaction will take place far more frequently over mobile devices

And here are 5 steps how companies can prepare for the technology-wuse customer of 2013:

  • Start researching and testing now
  • Think multi-channel
  • Be ready to open up … and protect
  • Revisit privacy and security policies
  • Matching IT to customer demand

It’s an extremely interesting report. Read it here

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