I got a really interesting report from The Wiki Artist today which talks about what organisations need to look for when planning ahead for the next 5 years. Here are the main highlights that companies need to watch out for:
- Customer-driven innovation will become mainstream
- Online communities will proliferate
- Maintaining the privacy of customers and the security of intellectual property will be paramount
- Technology will give wings to customisation
- Customer interaction will take place far more frequently over mobile devices
And here are 5 steps how companies can prepare for the technology-wuse customer of 2013:
- Start researching and testing now
- Think multi-channel
- Be ready to open up … and protect
- Revisit privacy and security policies
- Matching IT to customer demand
It’s an extremely interesting report. Read it here
