What is the Long Tail and why is it important for Search Engine Optimisation. Well, the term “Long Tail” was coined by Chris Anderson in Wired magazine and relates to the impact of focusing on niche strategies and how this is a viable competitive model. I came across a great post that applies this to the Search Engine market, entitled: Search Engine Optimising for Long Tail Search Results. It’s an insightful post by a company focusing on SEO (Search Engine Optimisation), and talks about the strategy of focusing on niche terms which, in large volumes, can positively impact traffic to your website originating from search engines. Well worth a read and while you’re there, check out their services. If you’re looking for an SEO expert, they may be able to help.