Dairy Milk Carton Packaging

dairymilk.gifWhat a brilliant display of product packaging! I was walking past a shop this morning and spotted the new Dairy Milk which is packaged in a box that looks like a milk carton! This fits in so well with Cadbury‘s strategic message for the Dairy Milk brand (our chocolate is mostly milk and therefore good for you) that I just had to buy a carton to examine closer.

The packaging looks and feels exactly like a milk carton, though it’s opened via a lid on the top. I might have kept the whole thing sealed so it actually would have to be opened like a milk carton, but I suspect that might have worked so well, as it cannot be resealed.

Great work guys. I was really impressed by this one!

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