Tempering bad news with good

Organisations always have news they want to disseminate and this is usually a mixed bag. There are good news stories and bad news stories and how these are spun can have an impact on a company’s future. This impact can usually be measured by the rise/drop in share prices for that organisation as the market adjusts its expectations based on how the news is absorbed.

I came across an interesting story today as Apple announces that their new OS (Leopard) will be delayed. But wait, that’s not the leading line in their story! The leading line is:

iPhone has already passed several of its required certification tests and is on schedule to ship in late June as planned.

This sets the tone for the rest of the article and minimises the impact of announcing the delay. The press release ties the delay to the iPhone release, thereby justifying it,? dismissing the fact that people close to the product had known for some time? that? it would’nt be ready for shipping on the scheduled date.?

The net effect: the share price of Apple seems to be holding steady for now, so the news seems to have been well received. In truth, iPhone sales are probably seen as more lucrative than a new release of the OS, so it’s a good news story for the investors, albeit bad news for the Macheads. On my part, I’ve promised myself an iPhone .. so as long as that’s not delayed; I’m a happy bunny.

One comment

  1. I’m waiting for the MAC OS which is actually Linux Based…and what I heard is that …IT CAN RUN ON PCs and runs WINDOWS PROGRAMS like a breeze.

    Bye Bye Bill Gates….waitaminit….Apple is partly M$?

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