Local Searches

A few days ago I was looking for the phone number of a local pizza company here in the IOM called “Home Run Pizza”. I tried that as a search phrase in my favourite search engine and the details came back as:

Home Run Pizza
903 W Alameda St
Santa Fe, NM 87501

Gah! Don’t you just hate it when you search for something local on your favourite search engine and you get directed some something on the other side of the globe. Luckily most of the major engines are putting together targeted offerings that lets users select exactly WHERE they want to search for something. These Local Search facilities are great because they let you zoom into a relevant business which can answer your needs. I love the way search engines can even show you a map of your area with your search results superimposed to show your proximity to the advertiser.

So next time you look up a pizza delivery shop, at least you know that they’ll be able to deliver it warm!

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