I came across a relatively old post by Dan Rua here talking about the rise of PayPerpost and other consumer-generated advertising networks and how they are changing the shape of the Internet we know today. Interesting read, especially as it’s a few months old and things have shaped up even further. It’s always interesting looking back on people’s perspectives and whether their predictions have held up or not. I think Dan’s hit this one on the head: it’s a growing trend that has started to snowball. Check it out.