Great article on WebProNews entitled “Four
Keys to Brand Monitoring” where David A. Utter talks about a Forrester report
on Brand Monitoring. It outlines the four steps in Brand Monitoring specifically:
- Data Collection from mainstream media, blogs and other sources
- Data Processing by natural language methods or Bayesian filtering
- Data Analysis like searching for particular keywords etc
- Data Publishing to interested parties
This is the sort of work dedicated Brand Monitoring companies engage in, but smaller
companies can also use existing tools to perform a basic level of brand monitoring.
Tools like Google’s Blog Search, Alerts,
and Trends tools can all help provide a
certain level of information. >