The AlwaysOn Network have a great post
on The Seven
Deadly Sins of Doing Business in Europe. It’s a run down of the biggest errors
American firms make when dealing with a European market. It makes interesting reading
for anyone who find this sort of thing amusing. In a nutshell here are the sins.
- Assume that “Europe” is one market with one strategy to fit
- Use American case studies to win European customers
- Equate life/work balance with laziness
- Chuck the Channel
- Mistake folklore from facts
- Hire a single agency for the whole region
- Never visit, never invite
Read the full article here: The
Seven Deadly Sins of Doing Business in Europe