Excellent post about how excellent software should take a user past the pain of learning a new system to a warm fuzzy place in a short span of time.
I particularly like the “Remember, this is not about how long it takes to truly become an expert .. This is about getting them to where they can actually do something.” With so many choices and distractions available out there, failing to keep user’s engaged results in reduced product sales, website visits etc. So kudos for the Kick Ass Insight!
Read all about it here