Microsoft embracing the real world ..
Posted by: Owen on Friday, 22nd Feb, 2008
Lots of people are commenting about yesterday’s announcement from Microsoft about their intentions to be more transparent, provide more information to the community and make their flagship products more interoperable. In a nutshell, they said that they are implementing the following principles:
ensuring open connections
promoting data portability
enhancing support for industry standards
fostering more [...]
Market Segmentation
Posted by: Owen on Monday, 21st May, 2007
One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for their service; or simply to [...]
National vs Local presence
Posted by: Owen on Wednesday, 14th Feb, 2007
How do you promote a local presence while maintaining a national or even international brand? It’s a hard question that has to be answered by many a big firm. Do we position ourselves as national brands, which increases our reach but gives us less depth; or do we place ourselves as local brands which maximises [...]
