The “sell cheap, get famous” ploy
Posted by: Owen on Sunday, 27th Apr, 2008
Here’s a great paragraph from the chapter of my Negotiation text I was reading this evening:
We are all familiar, I hope, with how advertisements refer not to ‘low wages’ but always to ‘good prospects’, and how buyers speak not of ‘oneoff low priced orders’ but vaguely of ‘the possibilities of high volume purchases’. The ‘Chinese [...]
