Does segmentation result in exclusion?
Posted by: Owen on Thursday, 30th Aug, 2007
I’ve been thinking about the topic of segmentation recently. Segmentation is when group of people are identified specifically for a particular purpose because of some desirable attribute they may have. So, for example, Coca-Cola may target their marketing at young people with disposable incomes. They are the likely group to purchase their product, and because [...]
Making sure it works
Posted by: Owen on Friday, 25th May, 2007
PayPerPost have just launched a new additional to their blogger tools called PPP Direct. It’s a great new feature that lets bloggers capitalise on their blog audience to try and attract direct payment for posts. It involves putting a badge up on your blog (like the one I have on the right) where a visitor [...]
Review My Post
Posted by: Owen on Friday, 9th Feb, 2007
You might have noticed the “Review My Post” button right at the top of my sidebar. So, what’s that all about you may ask?
Well, PayPerPost have started a new campaign to help bloggers build traffic and earn more revenue form their blogs. The way it works it that a blogger can attach the button to [...]
PayPerPost updates website
Posted by: Owen on Tuesday, 6th Feb, 2007
PayPerPost have just updated their website and added a whole bunch of features for their Posties. I’ve just given a cursory look and it seems like a step in the right direction, everything seems slicker and there are a host of new tools including a FireFox plugin (which I’m trying out right now), and the [...]
HP Puzzle hoting up
Posted by: Owen on Wednesday, 31st Jan, 2007
Well, I now have 43 pieces of the HP Camera puzzle. Here’s the last one out:
This is one of 48 pieces that PayPerPost has spread around the web. You know the drill, the first person to collect all 48 pieces, put them together and let PPP know could win $1000. HP is sponsoring the [...]
Puzzle, puzzle, puzzle
Posted by: Owen on Monday, 29th Jan, 2007
Yup, you guessed it, here’s another puzzle piece for your collection.
So, in case you haven’t already got the story, what is this puzzle all about. Well, it’s like this. HP is trying to promote some awareness about it’s offerings in the Digital Photo Printing market. It’s doing this by sponsoring a number of posts [...]
More puzzle madness
Posted by: Owen on Sunday, 28th Jan, 2007
I keep coming across more pieces of the HP Puzzle (part deux)
Here’s the blurb about the puzzle once again. The puzzle, and this post, are sponsored by HP who are trying to make a name in Digital Photo Printing and spread the word. The puzzle works this one. Michelle, a lucky PayPerPost winner, has [...]
Grab another piece
Posted by: Owen on Sunday, 28th Jan, 2007
More HP Puzzle goodness coming your way from the folks down at PayPerPost. Here’s Piece number 28:
You know the drill, look for all the pieces on the Web (they should all be on people’s blogs), collect all of them and the first person to put them all together an post them to their blog [...]
Today’s my lucky day
Posted by: Owen on Saturday, 27th Jan, 2007
I’m having a good day today. I started having a look at the PayPerPost HP puzzle today, and have collected all the pieces I can to date. This everning I’ve come across another.
This is another bit of the puzzle that they PayPerPost are doing to promote HP’s drive to become a leader in Digital [...]
Doing the HP Puzzle
Posted by: Owen on Saturday, 27th Jan, 2007
So, I’ve decided to try and catch up and do the PayPerPost puzzle. It’s the same format as the previous one, basically a picture has been split up into 48 pieces and spread all around the web. They’re all based around a promotional push by HP who is pushing to become the market leader of [...]
HP Puzzle Grid - Part 2
Posted by: Owen on Saturday, 27th Jan, 2007
If you’re taking part in the PayPerPost HP Puzzle (the second on that is), you might find this grid useful: hp_puzzle_2.html
It allows you to drop your images into a folder without messing around with the HTML of the grid. How does it work?
Create a folder on your desktop for your PPP pieces
Copy the HTML file [...]
The Consumer Generated Advertising Revolution has Began
Posted by: Owen on Friday, 26th Jan, 2007
I came across a relatively old post by Dan Rua here talking about the rise of PayPerpost and other consumer-generated advertising networks and how they are changing the shape of the Internet we know today. Interesting read, especially as it’s a few months old and things have shaped up even further. It’s always interesting looking [...]
One More PayPerPost Puzzle
Posted by: Owen on Thursday, 25th Jan, 2007
Woohoo .. it looks like PayPerPost are running another HP Puzzle, to promote their cameras and Digital Photo Printing. Michelle, one of the winners of a different competition, won an HP camera and the puzzle is composed of photos of her family, friends and other aspects of her life.
The drill is the same as other [...]
Postie Blog Carnival Live
Posted by: Owen on Wednesday, 17th Jan, 2007
I mentioned earlier that I was going to take part in a blog carnival and I’m pleased to see that the carnival is up and running. As I’m on holiday I hadn’t actually noticed until people’s comments started flooding in. Here’s what it’s all about
Welcome to the January 15, 2007 edition of postie carnival. The [...]
Postie Carnival
Posted by: Owen on Saturday, 13th Jan, 2007
So I’ve decided to take part in the next Postie Carnival which will be live soon. The theme this time is all about worthy causes, so I’m putting forward a post I have about helping the environment by recycling your toner and inkjet cartridges. This one is being hosted by Bucket O’ Bulletz and you [...]
