It’s all about perception
Posted by: Owen on Saturday, 16th Jun, 2007
Small businesses have a lot to gain from pulling together a good trade show. However, all too often, small businesses are the ones who do most badly, and it’s usually a problem of image, how they are percieved by others. I’ve seen way too many stalls at trade shows that looks rubbish, and when they’re [...]
Segmentation gives you the best deal
Posted by: Owen on Thursday, 7th Jun, 2007
Remember the days when everyone got the same deal at the bank? Remember when websites looked the same to everyone? Well, the more time goes by, the more personalisation and segmentation kick into play and we all start getting different deals, different conditions and different offers. Retailers and marketers get a good deal because they [...]
Sell you house the fun way!
Posted by: Owen on Wednesday, 2nd May, 2007
Here’s a great idea for people trying to buy and sell a house. The traditional model involves sellers listing their properties, together with features, prices etc and waiting for buyers to find their property and request a viewing. BuyerHunt.com turns this whole idea on it’s head.
BuyerHunt.com works by letting buyer post information about what [...]
Paid search in the UK - An analysis
Posted by: Owen on Friday, 30th Mar, 2007
Sometimes you come across a pointer on someone’s site that’s just so good you have to spread it. And recently, quite a few posts I’ve been reading on Marketing Pilgrim have fallen in to this category. Today I came across a post that points visitors towards an analysis of Paid Search in the UK which [...]
Make Blogs your best Marketing Tool
Posted by: Owen on Tuesday, 27th Mar, 2007
I just love posts that are filled with anecdotes and real-life stories and today I came across an article on MSNBC (via Marketing Pilgrim) entitled Making Blogs your best Marketing Tool which is packed with some great success stories. It talks about how an online activity like blogging, can have a positive effect on real-life [...]
Roses are Red …
Posted by: Owen on Tuesday, 13th Mar, 2007
Have you considered buying flowers for your mum for Mother’s Day. If your answer is yes, you might want to have a look at this Rose colour meanings chart, just to make sure you get the right colour .. that is, if you decide to buy roses.
It’s interesting to see how nowadays retailers are providing [...]
“Tesco fixed my car”
Posted by: Owen on Tuesday, 6th Mar, 2007
If you look at the newspaper today, you’ll see that Tesco is offering to pay for? any damage the contaminated fuel it may have sold from it’s pumps may have caused. They are doing this, even though the source of the contamination has nothing to do with them, they just happened to be the point [...]
Freebies in exchange for advertising?
Posted by: Owen on Saturday, 3rd Mar, 2007
Do you want to drive traffic towards your website? There are many ways you can do this. You can spend money advertising on AdWords. You can pay a pane to fly a banner of your website across your town. You could even write to all the papers and try to get a press release about [...]
Top 10 Marketing Predictions for 2007
Posted by: Owen on Thursday, 15th Feb, 2007
I came across this article on MarketingProfs that outlines 10 predictions for 2007. Here’s what they came up with:
Social Networking will get more and more niche
Viral campaign websites will have a purpose
User-generated content will ba component on most new Web sites
Email marketers will demand more strategy from their marketing agencies
Great content is king
Most successful companies [...]
Campaign for Fair WiFi
Posted by: Owen on Thursday, 15th Feb, 2007
I’ve just come across an initiative by Silicon.com to try and pressure hotel owners to push down the price of WiFi services they offer. Most hotels in the UK treat WiFi as a commodity and charge ridiculous rates for usage .. £20 an hour is not uncommon. The campaign seems to have a lot of [...]
National vs Local presence
Posted by: Owen on Wednesday, 14th Feb, 2007
How do you promote a local presence while maintaining a national or even international brand? It’s a hard question that has to be answered by many a big firm. Do we position ourselves as national brands, which increases our reach but gives us less depth; or do we place ourselves as local brands which maximises [...]
Pulling traffic to your blog
Posted by: Owen on Wednesday, 7th Feb, 2007
I came across a good post today on NorthxEast - Net Business Blog called: 7 Novel Ways to get Traffic to your Blog. Here’s what the author suggests are good ideas:
Buy traffic from StumbleUpon
Get Design Blogged
Press Releases and Announcements
Get Blogged or Reviewed
Produce a clever free service and get it noticed
Run a competition
Make it worthwhile for [...]
Standing out
Posted by: Owen on Friday, 2nd Feb, 2007
In today’s marketplace, it’s quite hard to stand out from the competition. Take Mint, the UK credit card. Do you know how they stand out from the competition? Well, their initial move was to come up with a new concept in card design. The mint credit card is a different shape, with the bottom right-hand [...]
Today’s my lucky day
Posted by: Owen on Saturday, 27th Jan, 2007
I’m having a good day today. I started having a look at the PayPerPost HP puzzle today, and have collected all the pieces I can to date. This everning I’ve come across another.
This is another bit of the puzzle that they PayPerPost are doing to promote HP’s drive to become a leader in Digital [...]
The Consumer Generated Advertising Revolution has Began
Posted by: Owen on Friday, 26th Jan, 2007
I came across a relatively old post by Dan Rua here talking about the rise of PayPerpost and other consumer-generated advertising networks and how they are changing the shape of the Internet we know today. Interesting read, especially as it’s a few months old and things have shaped up even further. It’s always interesting looking [...]
