The poetry of correct positioning
Posted by: Owen on Monday, 12th May, 2008
Do you ever look at an initiative that a group or company have taken and think to yourself, “Wow, that makes sense”. I got that feeling list week, while looking at a press release here in the Isle of Man. You see, the Isle of Man is trying to promote itself in the Space arena. [...]
Thanking customers for their complaints
Posted by: Owen on Tuesday, 22nd Apr, 2008
Great post on Seth’s blog about how customer feedback should be one of the key drivers that help shape businesses’ offerings. And complaints should really be the start of a conversation that should end with the customer feeling encouraged and satisfied. It’s excellent advice and an excellent way to build a relationship with your customer [...]
Adding a little sparkle
Posted by: Owen on Friday, 4th Apr, 2008
Got a call yesterday to give our friends in Isle of Man Finance a hand with a presentation they were preparing on a memory stick. It wasn’t a difficult problem; they simply wanted the presentation to start up automatically when the USB stick was plugged into a computer. I played around with their autorun.inf for [...]
ProBlogger launches PayPerTweet
Posted by: Owen on Monday, 31st Mar, 2008
Looks like ProBlogger is hopping onto the ever-growing market where common users get paid for generating social media content on the behalf of commercial organisations, with their new PayPerTweet service. Here’s the blurb from their site:
With millions now using Twitter on a daily basis it’s only natural that companies and individuals would wish to have [...]
Microsoft playing catchup again
Posted by: Owen on Tuesday, 4th Mar, 2008
The news that developers will be able to create offline Silverlight applications “eventually” made me chuckle this morning. Microsoft seems to be getting better and better at missing the boat with new technology and producing something that’s a couple of years behind it’s competitors. Their main two contenders in this space are Google Gears and [...]
Dairy Milk Carton Packaging
Posted by: Owen on Friday, 8th Feb, 2008
What a brilliant display of product packaging! I was walking past a shop this morning and spotted the new Dairy Milk which is packaged in a box that looks like a milk carton! This fits in so well with Cadbury’s strategic message for the Dairy Milk brand (our chocolate is mostly milk and therefore good [...]
Redbridge Council: Open Source or not?
Posted by: Owen on Tuesday, 22nd Jan, 2008
An interesting news article landed on my desk this morning, talking about Redbridge Council’s ground breaking new website. There’s a video you can watch all about the benefits the council and it’s citizens are enjoying, but the bit that caught my eye was the statement:
The council is keen to make “Redbridge i” features available to [...]
Inspiring Customer Confidence
Posted by: Owen on Tuesday, 8th Jan, 2008
Are you confident in what you are offering online? Do you believe you have the best service or product on the market? If so, you should be shouting your message out load, attracting people to your website and selling your wares. I came across a great sign of confidence on a sign I visited today. [...]
User Generated Christmas Content
Posted by: Owen on Wednesday, 2nd Jan, 2008
This Christmas has been pretty innovative for a lot of people. Not for me, as I spent most of my time away from home visiting family in Malta. However, getting back to the office, I’ve found a huge selection of custom-made eCards, greeting movies and other visual treats which have been created by friends, family [...]
Facebook ups the ante
Posted by: Owen on Tuesday, 13th Nov, 2007
Here’s something interesting that I must have missed. Facebook has a system where users can create pages for products, companies, artists or anything else they wish. Each of these “pages” has a profile, and associated details, events, pictures, movies, reviews, discussions .. and best of all fans. Once a product page is created, people can [...]
In Rainbows - One month on
Posted by: Owen on Tuesday, 6th Nov, 2007
So, it’s been a month since Radiohead released their new album, In Rainbows, based on a pricing model where punters decide how much they are ready to pay for it. There was lots of speculation as to what this means for the music industry, but we now have some hard and fast figures as to [...]
Engage your audience
Posted by: Owen on Thursday, 11th Oct, 2007
Marketing today has become so much more than just throwing material at the wall and hoping that some will stick. I recently came across some promotion for the Samsung G600, a new phone that has a plethora of interesting features. Instead of selling the phone on it’s specifications (something that would normally appeal to us [...]
Does segmentation result in exclusion?
Posted by: Owen on Thursday, 30th Aug, 2007
I’ve been thinking about the topic of segmentation recently. Segmentation is when group of people are identified specifically for a particular purpose because of some desirable attribute they may have. So, for example, Coca-Cola may target their marketing at young people with disposable incomes. They are the likely group to purchase their product, and because [...]
Eye of the Dolphin
Posted by: Owen on Friday, 24th Aug, 2007
I love watching companies operate in a modern space and taking advantage of the Internet. I watched a trailer for Eye of the Dolphin today, which looks like a great film we probably will end up watching. The story is about a girl who goes to live with her dad. He works with dolphins and [...]
