Optimising for the Long Tail

Posted by: Owen on Thursday, 14th Feb, 2008

What is the Long Tail and why is it important for Search Engine Optimisation. Well, the term “Long Tail” was coined by Chris Anderson in Wired magazine and relates to the impact of focusing on niche strategies and how this is a viable competitive model. I came across a great post that applies this to [...]

Living in an online world

Posted by: Owen on Wednesday, 17th Oct, 2007

I was reading in the New York Times that Silicon Valley Startups are commanding high prices again, even though they have little revenue to show. Seems like nowadays all it takes is to hire a few technology gurus, go through the throes of company formation, establish a clientele and then try to sell your company [...]

Rockstartup Over

Posted by: Owen on Sunday, 24th Dec, 2006

So the RockStartUp puzzle is over, and ColleenC is the winner. Pity I wasn’t able to complete it this time, but it was either go to the Solidsoft office party (which rocked!) or continue waiting for the final piece. Well .. I went to party instead. Was good to meet up with all my Solidsoft [...]

Software-as-a-Service Guidance

Posted by: Owen on Friday, 5th May, 2006

Interesting article on MSDN containing some architecutral advice on the “Software-as-a-Service” (SaaS) model for software delivery. Pretty interesting, though I’m not working directly in that space at the moment. I particularly like the discussion around hosting multiple tenants on the same services and dealing with the issues this poses. Also interesting is the coining of [...]