The Lone Server

Posted by: Owen on Friday, 11th Jan, 2008

Today I came across an interesting viral marketing campaign that Microsoft have embarked on. It’s the story of The Lone Server, which is allegedly the last Windows 2003 server that Microsoft are using now that they have switched all their other servers to Windows 2008.

Oh, and The Lone Server even has a Facebook and LinkedIn [...]

Innovation driving Innovation

Posted by: Owen on Monday, 25th Jun, 2007

Don’t you just love the way how innovation and market development go hand in hand? One person comes up with a widget, someone else will copy it and make some improvements, someone else will come up with a brand new way to use it, but nevertheless the widget keeps getting improved and proves more value [...]