Segmentation gives you the best deal
Posted by: Owen on Thursday, 7th Jun, 2007
Remember the days when everyone got the same deal at the bank? Remember when websites looked the same to everyone? Well, the more time goes by, the more personalisation and segmentation kick into play and we all start getting different deals, different conditions and different offers. Retailers and marketers get a good deal because they [...]
Watch those credit card charges
Posted by: Owen on Friday, 13th Apr, 2007
How many credit cards do you have? I seem to have amassed 7 in the last few years, although I only actually make use of one or two of them, actually my main card is Tesco credit card which gives me loyalty points on every spend. I’m not too fussed about the rate, because I [...]
Credit Card Incentives
Posted by: Owen on Wednesday, 21st Mar, 2007
It’s a fact of today’s world that energy prices keep soaring and fuel is certainly no exception. However, one interesting idea that I came across today has not made it to the UK yet. It’s the idea of have a special credit card, which instead of giving points or cashbacks, give you discount on your [...]
Standing out
Posted by: Owen on Friday, 2nd Feb, 2007
In today’s marketplace, it’s quite hard to stand out from the competition. Take Mint, the UK credit card. Do you know how they stand out from the competition? Well, their initial move was to come up with a new concept in card design. The mint credit card is a different shape, with the bottom right-hand [...]
