3D Mind Maps
Posted by: Owen on Friday, 1st Jun, 2007
I find that when I’m studying I tend to keep notes in a form very similar to Mind Maps. I find it quite intuitive yet, I’ve never taken it a step further to look at computer information organizer software. There’s a selection of packages you can use as an Information Organizer, including FreeMind and Labyrinth [...]
Executive Coaching
Posted by: Owen on Tuesday, 29th May, 2007
What do British Airways, General Motors, Apple, Bell Labs and Oracle have in common? Well, they’re some of the clients of The Forte Institute, and what an impressive list of clients that is. The Forte Institute is a company that specialises in Executive Coaching and have their own methodology which helps them attain great results. [...]
Market Segmentation
Posted by: Owen on Monday, 21st May, 2007
One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for their service; or simply to [...]
Brave New World
Posted by: Owen on Thursday, 17th May, 2007
Human beings have great potential to create new and amazing things. Unfortunately they also have a potential for destruction and chaos. Just this morning I picked up on two news stories that show how dependant we are on technology and how easy it is for malicious individuals to wreck havoc on others. The first story [...]
CRM Software
Posted by: Owen on Thursday, 10th May, 2007
When you grow to be above a certain size, it starts getting harder to keep everything in your head and you start needed systems to help you. This is especially true are your company grows and more and more people start dealing with your clients. It’s important to maintain a consistent quality of service and [...]
Operational Challenges
Posted by: Owen on Monday, 7th May, 2007
Starting up a new business can be a great buzz, however once the initial excitement wears off, it’s down to the nitty gritty of sorting out operational procedures and making sure that your business can scale in the way you want it to. And sometimes you’ll come across challenges, some with you’ve expected and some [...]
I really must study!
Posted by: Owen on Sunday, 29th Apr, 2007
I realise that I was distracted when after browsing around the web I found myself look at a website dedicated to boxing equipment. I’ve never boxed before, and am not really interested, but I found myself browsing around looking at how the website was built. The problem was, I should really have been focusing on [...]
The Art of the Refund
Posted by: Owen on Friday, 27th Apr, 2007
I came across a pretty inspiring post called The Art of the Refund down at V7N’s blog today. It talks about how some online companies have a strict No Refunds policy while a number of bricks and mortar organisations will give you a refund and ask no questions. John Scott, the author, talks about how [...]
Lenders edgy about fixed mortgages
Posted by: Owen on Friday, 27th Apr, 2007
I read an article recently that lenders are considering no longer offering fixed-rate mortgages due to a fear that the Bank of England interest rate would rise. Some people may see this as a bad marketing move by lenders, as they’re creating a void where new competitors will try and eat into their client base, [...]
Thinking outside the box
Posted by: Owen on Thursday, 26th Apr, 2007
Did you know the Prince of Wales recently bought some Artificial grass for his garage? Turns out when he fitted his Land Rover to run on biodiesel he had problems with the fuel going bad overnight due to temperatures falling below freezing. He solved the problem by putting artificial grass on the floor of his [...]
Rehab Centres
Posted by: Owen on Monday, 23rd Apr, 2007
I wonder how profitable it is to run a rehab centre. I expect as long as the demand is high enough, one could charge enough to make a decentish profit; however the main aim would be to make sure you have a steady pipeline of clients to make sure the place is running at full [...]
Top 10 Brands
Posted by: Owen on Monday, 23rd Apr, 2007
So, what do you think the top brand in the world is at the moment? Is it Coke? Is it Microsoft? Well, no, the answer is Google! According to a report issued by Millward Brown Optimor these are the top 10 brands based on the value they are expected to bring their owners in the [...]
First there was Powerpoint …
Posted by: Owen on Tuesday, 17th Apr, 2007
Hot news off the press: Google has just announced that their suite of office applications which till now consisted of word processor and spreadsheet, will be supplimented with a presentation tool. They have acquired a company called Tonic Systems which specialises in Java presentation automation products and solutions for document management.
This gives Google a two-pronged [...]
Microsoft cries foul
Posted by: Owen on Monday, 16th Apr, 2007
It seems that Microsoft is screaming blue murder about Google’s $3.1 billion acquisition of Doubleclick last last week and are calling regulators to look into this. Interesting how Marketing Pligrim points out that late-Friday announcements are generally negative. Maybe they had a hunch that some people may not have been too happy with this.
Update: *chuckle* [...]
Local Business - Global Reach
Posted by: Owen on Monday, 16th Apr, 2007
The Internet allows companies to attain global reach with minimal cost. This is one of the competitive advantages that has emerged in the last 20 years and today has become an established fact for companies in all markets. I’m sitting at my desk at the moment, but if I wanted, I could be buying property [...]
