Archive for the 'marketing' Category
Radiohead Rock!
Posted by: Owen on Tuesday, 9th Oct, 2007
Got this in my mailbox a few minutes ago:
THANK YOU FOR ORDERING IN RAINBOWS. THIS IS AN UPDATE.
YOUR UNIQUE ACTIVATION CODE(S) WILL BE SENT OUT TOMORROW MORNING (UK TIME). THIS WILL TAKE YOU STRAIGHT TO THE DOWNLOAD AREA.
HERE IS SOME INFORMATION ABOUT THE DOWNLOAD:
THE ALBUM WILL COME AS A 48.4MB ZIP FILE CONTAINING 10 [...]
Does segmentation result in exclusion?
Posted by: Owen on Thursday, 30th Aug, 2007
I’ve been thinking about the topic of segmentation recently. Segmentation is when group of people are identified specifically for a particular purpose because of some desirable attribute they may have. So, for example, Coca-Cola may target their marketing at young people with disposable incomes. They are the likely group to purchase their product, and because [...]
Eye of the Dolphin
Posted by: Owen on Friday, 24th Aug, 2007
I love watching companies operate in a modern space and taking advantage of the Internet. I watched a trailer for Eye of the Dolphin today, which looks like a great film we probably will end up watching. The story is about a girl who goes to live with her dad. He works with dolphins and [...]
Messing with your client’s expectations
Posted by: Owen on Friday, 29th Jun, 2007
Had an interesting experience on my flybe flight a couple of days ago. As I was checking in, the ground staff asked the usual question: “Would you like a window or an aisle seat?”. I thought about it for a split second and selected a window seat. After all, it’s nice to watch the ground [...]
It’s all about perception
Posted by: Owen on Saturday, 16th Jun, 2007
Small businesses have a lot to gain from pulling together a good trade show. However, all too often, small businesses are the ones who do most badly, and it’s usually a problem of image, how they are percieved by others. I’ve seen way too many stalls at trade shows that looks rubbish, and when they’re [...]
Segmentation gives you the best deal
Posted by: Owen on Thursday, 7th Jun, 2007
Remember the days when everyone got the same deal at the bank? Remember when websites looked the same to everyone? Well, the more time goes by, the more personalisation and segmentation kick into play and we all start getting different deals, different conditions and different offers. Retailers and marketers get a good deal because they [...]
Making sure it works
Posted by: Owen on Friday, 25th May, 2007
PayPerPost have just launched a new additional to their blogger tools called PPP Direct. It’s a great new feature that lets bloggers capitalise on their blog audience to try and attract direct payment for posts. It involves putting a badge up on your blog (like the one I have on the right) where a visitor [...]
Market Segmentation
Posted by: Owen on Monday, 21st May, 2007
One way that companies use to single themselves out from the crowd it so focus on a specific niche or target market. This enables them to tailor their product or service to the needs of that particular niche. This specific tailoring can enable a company to charge a premium for their service; or simply to [...]
Make Blogs your best Marketing Tool
Posted by: Owen on Tuesday, 27th Mar, 2007
I just love posts that are filled with anecdotes and real-life stories and today I came across an article on MSNBC (via Marketing Pilgrim) entitled Making Blogs your best Marketing Tool which is packed with some great success stories. It talks about how an online activity like blogging, can have a positive effect on real-life [...]
Roses are Red …
Posted by: Owen on Tuesday, 13th Mar, 2007
Have you considered buying flowers for your mum for Mother’s Day. If your answer is yes, you might want to have a look at this Rose colour meanings chart, just to make sure you get the right colour .. that is, if you decide to buy roses.
It’s interesting to see how nowadays retailers are providing [...]
Personalisation: The key to customer delight
Posted by: Owen on Monday, 12th Mar, 2007
It’s been a few years since I proposed to my wife, but I still remember it quite clearly. I had been doing some work at a client in Bermuda and chanced upon a diamond store. I was mooching through the rings until I saw a ring that looked perfect, I knew she would love it. [...]
“Tesco fixed my car”
Posted by: Owen on Tuesday, 6th Mar, 2007
If you look at the newspaper today, you’ll see that Tesco is offering to pay for any damage the contaminated fuel it may have sold from it’s pumps may have caused. They are doing this, even though the source of the contamination has nothing to do with them, they just happened to be the point at [...]
Freebies in exchange for advertising?
Posted by: Owen on Saturday, 3rd Mar, 2007
Do you want to drive traffic towards your website? There are many ways you can do this. You can spend money advertising on AdWords. You can pay a pane to fly a banner of your website across your town. You could even write to all the papers and try to get a press release about [...]
Marketing Challenges
Posted by: Owen on Saturday, 17th Feb, 2007
Some marketing jobs are harder than others. If you marketing a well-known brand and have a good budget behind you, you can achieve great things. However, it can be much harder for some.
For example, take a legitimate company trying to sell pharmaceutical products that most people have only heard of through unsolicited email. You’re starting [...]
