Archive for the 'marketing' Category
More Sproutbuilder fun - IoM demo
Posted by: Owen on Tuesday, 29th Apr, 2008
I’ve been playing with Sproutbuilder so more and needed a theme to play with, so I’ve created a Sprout to advertise the Isle of Man:
Like it ?
Hi Ted .. Hi IZEA
Posted by: Owen on Thursday, 24th Apr, 2008
Just got a request from my mate Ted from IZEA through Twitter, who’s looking for material for a presentation ..
Here you go:
Hope this helps!
Trying out a Spark
Posted by: Owen on Friday, 18th Apr, 2008
A couple of days ago I gave SocialSpark a whirl. It’s IZEA’s new product aimed at becoming a marketplace where bloggers and advertisers can meet and interact with one another. It uses an interesting social model where different entities can befriend one another, communicate directly and work together.
There are a few interesting innovations which I [...]
Adding a little sparkle
Posted by: Owen on Friday, 4th Apr, 2008
Got a call yesterday to give our friends in Isle of Man Finance a hand with a presentation they were preparing on a memory stick. It wasn’t a difficult problem; they simply wanted the presentation to start up automatically when the USB stick was plugged into a computer. I played around with their autorun.inf for [...]
Listening to your market - Zemanta rocks!
Posted by: Owen on Friday, 28th Mar, 2008
I had a brilliant consumer moment yesterday. I blogged about a FireFox plugin called Zemanta that sits in your browser and waits for you to work on a blog post. As soon as it spots you’re doing this, it springs into life and stars offering content suggestions; pictures, links etc relating to what you’re typing [...]
Web 2.0 for lunch
Posted by: Owen on Monday, 10th Mar, 2008
I went to listen to Sherrilynne give a seminar on Web 2.0 and Social Media at the International Business School over lunch. It was a great event where she covered quite a lot of ground. I always enjoy listening to Sherrilynne speak, because, although I have experiences similar to what she describes, she always comes [...]
Talk to me - thanks to Google Talkback
Posted by: Owen on Tuesday, 26th Feb, 2008
I’ve just added a Google Chatback button to this blog, which you can see on the top of the right-hand sidebar, which allows readers on my blog to page me and have a chat, if they are so inclined. It’s a new feature that has just been announced by Google and seems to be the [...]
Dairy Milk Carton Packaging
Posted by: Owen on Friday, 8th Feb, 2008
What a brilliant display of product packaging! I was walking past a shop this morning and spotted the new Dairy Milk which is packaged in a box that looks like a milk carton! This fits in so well with Cadbury’s strategic message for the Dairy Milk brand (our chocolate is mostly milk and therefore good [...]
The Lone Server
Posted by: Owen on Friday, 11th Jan, 2008
Today I came across an interesting viral marketing campaign that Microsoft have embarked on. It’s the story of The Lone Server, which is allegedly the last Windows 2003 server that Microsoft are using now that they have switched all their other servers to Windows 2008.
Oh, and The Lone Server even has a Facebook and LinkedIn [...]
Inspiring Customer Confidence
Posted by: Owen on Tuesday, 8th Jan, 2008
Are you confident in what you are offering online? Do you believe you have the best service or product on the market? If so, you should be shouting your message out load, attracting people to your website and selling your wares. I came across a great sign of confidence on a sign I visited today. [...]
PHP: Running ads on your site
Posted by: Owen on Sunday, 2nd Dec, 2007
I came across a PHP application today that lets you run adverts on your site. It’s extremely comprehensive, letting you sell space directly to advertisers and manage your advertising areas across multiple sites (and multiple users). It’s very much an AdBrite clone and lets you manage everything you may need. If you’re thinking of setting [...]
Linkbait about gaming Viral Posts on YouTube
Posted by: Owen on Friday, 23rd Nov, 2007
Wow, that’s a lot of keywords in one title. Anyway, Techcrunch have an interesting post by a guest blogger whose company specialises in making sure client’s media “goes viral”. Rather than focusing on the content of the video, they perform what can possibly be called Media Website Optimisation (MWO). Here’s a sysnopsis of their secrets:
Secret [...]
Facebook ups the ante
Posted by: Owen on Tuesday, 13th Nov, 2007
Here’s something interesting that I must have missed. Facebook has a system where users can create pages for products, companies, artists or anything else they wish. Each of these “pages” has a profile, and associated details, events, pictures, movies, reviews, discussions .. and best of all fans. Once a product page is created, people can [...]
In Rainbows - One month on
Posted by: Owen on Tuesday, 6th Nov, 2007
So, it’s been a month since Radiohead released their new album, In Rainbows, based on a pricing model where punters decide how much they are ready to pay for it. There was lots of speculation as to what this means for the music industry, but we now have some hard and fast figures as to [...]
Engage your audience
Posted by: Owen on Thursday, 11th Oct, 2007
Marketing today has become so much more than just throwing material at the wall and hoping that some will stick. I recently came across some promotion for the Samsung G600, a new phone that has a plethora of interesting features. Instead of selling the phone on it’s specifications (something that would normally appeal to us [...]
