Strategy and Tactics for Search Engine Optimisation

Not too long ago, search engine optimisation was a comparatively straightforward process. You aimed to get as high as possible in search engines results by using some basic tactics, that included identifying competitive keywords, creating content using these keywords, and pursuing inbound links from as many sources as possible. With the profound changes over the last decade in the way search engines operate and rank businesses, search engine optimisation (SEO) has become much less clear-cut and more complex.

This means that, nowadays, those very basic search engine optimisation tactics just are not sufficient any more. In order for a site to be successful in rankings, it’s necessary for any tactics to be part of an overall search engine optimisation strategy. This “strategy” should always be defined by the type of business as well as both long and short term goals. For example, while some website owners are primarily concerned with their position in the rankings, relative to that of their competitors, the priority for others may be the total sales figure and revenue achieved.

For this reason, the first step in search engine optimisation should be to decide on your strategy or campaign plan, that will be aligned with your particular business objectives. This means starting by defining goals and priorities very clearly. Whether the priority is maximising revenue, maximising conversions, or maximising organic traffic, everyone needs to be working towards the same objective. This being said, all marketing strategies should be consistent and show a uniform branding image or message. Different messages and strategies can be confusing to a potential customer so all branding messages should be aligned.

One search engine optimisation strategy that is being used by many SEO companies currently is one tailored around content marketing. The reason it is used a lot is that many of the Google algorithms have been moving in the direction of rewarding those sites that produce the type of high quality content that meets searchers’ requirements. This type of content achieves much better results than the mechanical use of keyword density. Producing unique, high quality content in the SEO industry is proven to be somewhat of a challenge for many businesses, especially smaller ones without the money and resources to hire a PR (public relations) or content management firm.

On the other hand, others may prefer to adopt a non-content search engine optimisation strategy. The company’s strengths may not be in generating content, but in acquiring partnerships with authoritative sites, or in building communities around its products, for instance by utilising user-generated content. Many sites that adopt this strategy rank phenomenally well.

No matter what strategy you adopt, you still have to take care of the basic tactics of search engine optimisation. Your pages have to be navigable and indexable, and you need to have enough social “shares” and inbound links to convince the engines of the site’s popularity. Nowadays, the sites that get to the top of the rankings are the sites whose owners know where they are going, and have a strategy for getting there.

Learn more about web design for SEO.

Terrific Advice And Tips For Successful Video Marketing

Are you a business owner? If so, then you likely realize just how difficult promoting yourself can be. These days, however, technology has made it easier than ever before to get your band out there. Online video marketing is an excellent marketing strategy. Check out these tips to make video marketing reach a large audience for your business.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.

Find a quality video editing software and learn how to use it. Your videos will be a lot better if you can cut the parts your viewers do not need to see and can smoothly transition from one segment to the next. Keep your videos short, well-structured and do your best to keep your audience interested.

One good way to make a marketing video that gets attention is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get less people asking questions so you have more time to work on other things.

If you offer services to your customers, the best way to give them an idea of what you do is to create a video that documents the different steps you take to perform this service. You should have a friend follow you with a camera the next time you perform this service for a customer.

Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.

Don’t be overly complicated in your videos. If you use a lot of technical terms and industry specific language, you are going to bore your viewers. Make your videos for the layperson. If technical language is required, make a second video to offer a deeper insight into the topic for the more advanced viewer.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.

Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.


An excellent method of engaging with your viewers is video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. Send out some sample products to the chosen questions.

Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.

Communicate regularly with others in your niche. Not only is this a good way to share advice and ideas, but you can also share marketing. Many bloggers or webmasters often allow the posting of contributions by site visitors. When you can get your message out to a larger customer base within your niche, you will enjoy more success.

Video Production

Try not to cut too many corners when it comes to video production. Yes, an amateurish feel to your videos can be engaging, but if the videos look too poor, it will reflect badly on your company. Invest a little money on some good audio and video equipment to make your video marketing appear professional.

Video marketing is one of the most effective ways to get your message across to a large audience. Nowadays, millions of Internet users watch online videos every single day. It is in your best interest to use this cost-efficient medium. Put these suggestions to use and you will be able to see your business increase as more and more traffic is attracted. If you are looking for an amazing company to help you with any of your marketing or video production needs you should Go Random, The Random Agency.

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