The beauty of the Web is that there’s always something new to learn at every turn. Take today for example, I learnt all there is to learn about Power Conditioning thanks to the PowerVar website. They have a great page that describes in lots of detail the various stages a UPS, including this diagram:
The different stages are:
- The Surge Diverter
- The Low Impedance Isolation Transformer
- The Power Line Filter
- The Voltage Regulator
- The Battery Backup
- The Frequency Regulator
- Ground Guard
You can read all about them in theirÂ concept document titled The ABCs of Power Conditioning. It describes every stage in a bit more detail and once you’ve read through it you’ll understand a bit more too.
Here’s the interesting thing about the PowerVar website. By sharing the information above, they are making their site more memorable to its visitors. They are providing value that people can share with one another and in this way creating conversational value that turns into thought leadership. This is the sort of value that people need to focus on when building a website. If the site just focused on the company and their products I probably would have never mentioned it here, and linked to it in the process. They actually have a whole section of their site dedicated to technical articles which make some really good reading.