The 10 stages of Social Media Integration in Business

It’s funny how sometimes something sticks in your head as an action or placeholder for something you want to do. Well, a few months ago I had heard my friend Sherrilynne talk about a set of stages that organisations go through in their jounrey to adopting Social Media. I ended up digging around and found her source, a most excellent post by Brian Solis called The 10 Stages of Social Media Integration in Business.

In a nutshell, the 10 stages are:

  • Stage 1: Observe and Report
  • Stage 2: Setting the Stage
  • Stage 3: Socialising Media
  • Stage 4: Finding a Voice and a Sense of Purpose
  • Stage 5: Putting Words into Action
  • Stage 6: Humanizing the Brand and Defining the Experience
  • Stage 7: Community
  • Stage 8: Social Darwinism
  • Stage 9: The Socialization of Business Process
  • Stage 10: Business Performance Metrics

It’s a thought provoking piece, and if you read nothing else today, read THIS. And I mean really read it; don’t skim through it, savour every word and ponder on its significance. It will give you a deeper understanding of the journey we’re all heading through.

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