Comments on: Scrabulous vs Hasbro

By: And Scrabulous bounces back .. | Ugh!!'s Greymatter Honeypot

And Scrabulous bounces back .. | Ugh!!'s Greymatter Honeypot — Thu, 31 Jul 2008 10:23:19 +0000

[...] did the right thing shutting them down. U.S. law seems to be on their side, and although it seems crazy from a marketing point of view, it’s their choice at the end of the day. It wasn’t actually clear whether Facebook [...]

By: Scrabble is officially on Facebook | Ugh!!'s Greymatter Honeypot

Scrabble is officially on Facebook | Ugh!!'s Greymatter Honeypot — Mon, 07 Jul 2008 23:16:05 +0000

[...] only been a few months since Hasbro complained about the Scrabulous application on Facebook, and finally there’s a properly licensed Scrabble application on [...]

By: Aleem

Aleem — Sun, 27 Jan 2008 12:56:26 +0000

I think the problem is more profound than you state.

- It is hard to monetize on a Facebook application.

- The Facebook Scrabulous application distorts the Scrabble brand.

- The Facebook application augments the Scrabulous website. Even if Hasbro were to own that site it is not for certain if multiple users would be willing to pay for online Scrabble.

Generally, however, I agree that if Hasbro developed an all out online strategy they could really grow the already huge scrabble community.

By: Motivator

Motivator — Sat, 26 Jan 2008 12:08:10 +0000

I totally agree that it is right..But to be honest I am not sure that I completely understood the market..

By: Leo

Leo — Fri, 25 Jan 2008 22:02:36 +0000

This seem to remind me of the downloading music argument. I think Hasbro would have done better to license it to them, and maybe done a deal on advertising. It is incredible short-sighted of them. I imagine it is fairly typical of older director/executives not really understanding the market.