I came across this article on MarketingProfs that outlines 10 predictions for 2007. Here’s what they came up with:
- Social Networking will get more and more niche
- Viral campaign websites will have a purpose
- User-generated content will ba component on most new Web sites
- Email marketers will demand more strategy from their marketing agencies
- Great content is king
- Most successful companies will become media companies
- The Democrat majority in Congress swings the tide of online marketing
- Greater integration of video into all websites
- Email mantra: list segmentation + relevant content = improved results
- Thoughtful, cause-related marketing is the biggest winner in 2007
Most of those strike a chord. Read it all here