Get the world to talk about your product

It’s interesting to watch companies around the world trying to shop bloggers some love. First we have Microsoft giving free laptops to people, and now a number of other companies are trying the same technique to encourage reviews and comments from people all around the world and try and take advantage of The Long Tail.

Today I came across one being run by Pingo who are offering absolutely free International calling cards online to all bloggers who link to their site. All they require is that people add a snippet of code to their website (basically a comment they they are receiving a free 4-hour international perpaid calling card in return for a link to Pingo’s website) and Pingo will send them a free card. No strings attached. Not a bad offer I must say, and one that will appeal to anyone who likes making calls and prefers not paying for them. If you’re interested, check it out, but hurry: it’s only for a few more days.

Pros and cons? Well, it gets the world talking about a particular product or service and spreads the buzz, however it also opens the organisation to bad reviews, comments and publicity. Personally I think it’s a great idea, but only to be attempted by those who have the utmost confidence in the excellent of their product.

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