Top 13 Marketing Budget mistakes

Great post I came across listing the 13 top marketing budget mistakes and what can be done to avoid them. Here’s a quick run through them:

  1. Spending money to reach the wrong people
  2. Generating leads that Sales doesn’t want
  3. Failing to follow up on leads
  4. Killing the conversation
  5. Overemphasizing new leads
  6. Targeting new leads with late-stage offers
  7. Direct mail and rental lists
  8. Failing to use your permission-based list
  9. Failing to get the most out of your email marketing
  10. In-person seminars
  11. Losing people on your Web site
  12. Failing to double (and triple) dip
  13. Not knowing what you get for your money

Read all about it here

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