Great post I came across listing the 13 top marketing budget mistakes and what can be done to avoid them. Here’s a quick run through them:
- Spending money to reach the wrong people
- Generating leads that Sales doesn’t want
- Failing to follow up on leads
- Killing the conversation
- Overemphasizing new leads
- Targeting new leads with late-stage offers
- Direct mail and rental lists
- Failing to use your permission-based list
- Failing to get the most out of your email marketing
- In-person seminars
- Losing people on your Web site
- Failing to double (and triple) dip
- Not knowing what you get for your money
Read all about it here
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