Came across a good post on how to improve search engine traffic to your website. It breaks down what you need to do into three steps:
- Make a List of Targeted Keyword Phrases
- Create an Optimized Page for Each Keyword Phrase on Your List
- Obtain Quality Backlinks to Each of Your Pages
The first two are quite easy to implement, but the third can entail some work. However, there’s some real benefits in getting this one right, as this is what determines the relevance of your pages. 
Follow these tips for increased search engine traffic. Good luck!