How do to business in Europe (for Americans)

The AlwaysOn Network have a great post
on The Seven
Deadly Sins of Doing Business in Europe. It’s a run down of the biggest errors
American firms make when dealing with a European market. It makes interesting reading
for anyone who find this sort of thing amusing. In a nutshell here are the sins.

• Assume that “Europe” is one market with one strategy to fit
• Use American case studies to win European customers
• Equate life/work balance with laziness
• Chuck the Channel
• Mistake folklore from facts
• Hire a single agency for the whole region
• Never visit, never invite

Read the full article here: The
Seven Deadly Sins of Doing Business in Europe